Heyfixit is a digital workforce for facilities management — AI agents that take a 2 a.m. tenant call, dispatch the right contractor, negotiate the quote on WhatsApp, and close the work order before a human ever opens their laptop. We sell to enterprise owner-operators with 20–200 sites, and we're replacing the BPO helpdesks and unfilled coordinator roles that quietly bleed 20% of every FM contract.
I'm founding marketer & strategist. I came in from Facilio, where I'd grown the pipeline 3× across the UK, MEA, ANZ and the US — and I'd watched, contract after contract, where the workflows broke. So when we started Heyfixit, I owned the parts of the business that decide whether the product ever finds its market: brand, site, GTM, and every product visual that explains what an FM agent actually does.
In the first 90 days I designed and shipped the marketing site end-to-end, drew the entire visual system for our agents and workflows (no stock illustrations, no AI slop — every chat, every flow diagram, hand-built), wrote the deck we use to raise, and ran the outbound that put our first pilot live and 13 enterprise accounts in pipeline.
FM software has historically looked like ERP — gridded, blue, full of acronyms only an estates director would recognise. The category sells trust, not novelty, so the visual language went conservative and stayed there: every logo a sans-serif, every screen a dashboard.
I took Heyfixit the other way. Harvey did this for legal — a serif, a black mark, the quiet authority of an old-world institution applied to a new-world product. Heyfixit needed the same move: the mark is a literal "HF" set in a serif slab, almost masthead, paired with warm cream, deep navy, and quiet pink accents. It's operator-grade. It looks like it belongs on a building, not a dashboard.
The product visuals follow: editorial flows, hand-drawn connecting lines between cards, real WhatsApp threads, real Outlook tiles. The promise is that an agent does the work — so we show the work being done, not abstract AI swooshes.
The hardest part of explaining Heyfixit is that an "AI employee" is invisible — it lives inside Outlook, WhatsApp, Gmail and the CAFM. So I designed every product surface as a portrait of the work itself: the actual call coming in, the actual quote being negotiated, the actual contractor being booked.
Every screen below is hand-built in Figma — the WhatsApp threads, the Outlook tiles, the flow diagrams, the integration table. They're not screenshots of a real product yet. They're the product story, drawn so a CRE director can sign off on a pilot in one meeting.
Completely redesigned our website in a couple of days — with amazing animations that simplified complex workflows into clear visuals.Vishak C. Prakash · Co-founder & CEO, Heyfixit
